Case Study: THE RAYY achieves global, customizable jewelry ecommerce with Swell

THE RAYY chose Swell so they could seamlessly customize their storefront, integrate data, and add new products and features

The RAYY, an innovative platform creating one-of-a-kind recycled gold jewelry, faced significant challenges with its previous ecommerce solution. Their unique product modeling and custom options were difficult to manage, and they required a headless platform to build a truly unique online experience. This led them to choose Swell as their new vendor.

Swell provided a flexible, headless commerce solution that allowed The RAYY to seamlessly design a custom storefront and manage their complex product catalog. By leveraging Swell's built-in multi-currency and multi-language features, the company was able to optimize global sales and tax calculations. The implementation resulted in a future-proof platform that supports worldwide expansion and simplifies the management of new collections.

THE RAYY

Yuliy Schwartzburg

Co-Founder