Case Study: Great Heights achieves scalable, design-driven headless ecommerce with Swell

Reinventing how couples commit to forever

Great Heights, a direct-to-consumer lab-grown diamond brand known for transparent pricing and online-first sales, needed a headless ecommerce platform focused on design and flexibility. After evaluating Magento, Spree, Moltin and Shopify, Great Heights selected Swell for its API-first, global-scale headless ecommerce capabilities and intuitive dashboard to avoid high development and maintenance costs while enabling a design-forward storefront.

Swell implemented a serverless, customizable ecommerce architecture that gave Great Heights limitless design flexibility, an easy-to-use operations dashboard, and a powerful API to iterate on the customer journey. The Swell solution let the team experiment with sales funnels, scale with customer demand, and reduce the technical overhead of a custom backend while accelerating design and UX iteration.

Great Heights

Ryan Bonifacino

Great Heights