Case Study: Mill achieves 15k orders in under 6 months and a 5-month time-to-market with Swell

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Mill - Customer Case Study

Mill makes a two-part home compost bin and a subscription service that delivers compostable bags and collects finished compost. To bring this B2C product to market quickly and support pre-orders and membership subscriptions, Mill worked with Swell to launch its direct-to-consumer offering.

Using Swell to power pre-orders and membership/subscription commerce, Mill went from launch to market in 5 months and processed 15,000 orders in under six months, demonstrating rapid customer adoption and strong early revenue through the Swell-enabled storefront.


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