Case Study: In Good Company streamlines meal delivery operations with Swell

Delivering efficiency for a sustainable food startup

In Good Company, a US-based meal delivery startup, needed a more flexible ecommerce platform than Squarespace as it grew. Its team wanted to separate subscription billing and fulfillment, add custom product-page content like recipes and nutrition details, and handle charges for unreturned reusable containers. Swell connected the company with YYT to build a solution that could support these specialized operations.

Using Swell’s ecommerce platform, custom fields, webhooks, subscriptions, and customizable data models, In Good Company automated delivery data uploads to OptimoRoute, synchronized fulfillment and inventory workflows, and added business logic for billing and order management. Swell also enabled separate billing and fulfillment schedules and container-charge automation, saving the team hundreds of hours previously spent managing spreadsheets and manual processes.

In Good Company

Jonathan Chikly

Founder & Tech Lead