Case Study: Junior League of Birmingham grows online fundraising and gains 623 new donors with Swell Fundraising

Junior League of Birmingham - Customer Case Study

The Junior League of Birmingham launched the Community of Lights Centennial Campaign to raise $1.25 million over five years and provide a lead gift to One Place Metro Alabama Family Justice Center. Faced with the challenge of launching an inaugural online campaign and event with 20 "Torchbearers" (each committed to raising $10,000), the Junior League partnered with Swell Fundraising, using Swell Fundraising's event management and peer-to-peer fundraising platform to build an interactive campaign site and streamline online giving.

Using Swell Fundraising’s platform to accept donations, credit and track Torchbearers, and enable pre‑/during/post‑event gifts (including card swipes), the campaign drove 18,386 visits to the campaign site, generated 849 individual donations, and brought in 623 first‑time donors — with 56% of campaign funds given by non‑league members. Swell Fundraising’s tools increased online presence, encouraged peer‑to‑peer fundraising, and made donating easy and measurable for the Junior League of Birmingham.

Junior League of Birmingham