Case Study: Specialty Retailer achieves 41% lift in sales with SweetIQ

Specialty Retailer - Customer Case Study

Specialty Retailer, a national retail brand with 250+ locations, needed to improve online-to-offline conversion performance. Their Google My Business pages had low impressions and few reviews, and they also wanted their listings cleaned up; SweetIQ was brought in to help with local search and listing management.

SweetIQ ran a three-month, 100-store pilot focused on boosting Google My Business conversions such as site clicks, calls, and directions. By improving listings, increasing Google My Business posting, and adding Facebook promotions, SweetIQ helped drive a 41% lift in sales, with projected ROI of 126%, a 13% increase in views, and a 117% increase in ROI.