Case Study: A&W Restaurants achieves greater local listings accuracy and visibility with SweetIQ

A&W Restaurants - Customer Case Study

A&W Restaurants needed to get more than 850 locations across Canada listed while keeping branding consistent and improving local listings accuracy. With SweetIQ’s local listings management service, the goal was to make the restaurants easier to find and ensure accurate information appeared across the major platforms customers use to decide where to dine.

SweetIQ implemented a scalable local listings solution that expanded coverage and improved accuracy across A&W’s locations. In one year, coverage grew from 46% to 86%, accuracy reached 100%, and reviews nearly doubled from 6,838 to 12,272. The results also included 3x views to 6.9 million, 2x clicks to 103.5k, 9.5k website visits, 81k driving direction requests, and 12.5k calls.

A&W Restaurants

Julia Cutt

Assistant Marketing Manager