Case Study: Avella Specialty Pharmacy achieves 670% growth in phone conversions with SweetIQ

Avella Specialty Pharmacy - Customer Case Study

Avella Specialty Pharmacy needed to improve local marketing performance, boost data accuracy in Google My Business, and attract more nearby customers through better-targeted search ads. Working with SweetIQ, Avella set out to strengthen its local presence with optimized listings, new local ad copy, and a local strategy built around “where to buy” and geo-specific keywords.

SweetIQ implemented a locally optimized campaign strategy across Google Maps and AdWords, helping Avella reach ready-to-buy customers searching nearby. The results were strong: phone conversions grew by 670%, overall conversion rate reached 11.4%, and cost per click came in 65.8% below target.

Avella Specialty Pharmacy

Todd Speranzo

VP Marketing