Case Study: a fast food diner chain boosts local visibility and engagement with SweetIQ

a fast food diner chain boosts GMB clicks 719% with SweetIQ

SweetIQ helped a fast food diner chain with nearly 2000 U.S. locations tackle the challenge of managing its decentralized and inaccurate local listings. The customer needed a centralized solution to ensure data accuracy, build a complete presence across core and niche directories, monitor reviews, and maintain consistent location data on its website to protect search rankings and improve customer experience.

The solution involved SweetIQ auditing, cleaning, and syndicating location data, implementing a Facebook Local presence, setting up review management, and deploying a store locator with microsites. Results over two years included increasing location coverage from 72% to 100%, boosting Google My Business views by 838% to 32.6M, and saving 112 man-hours monthly. SweetIQ also facilitated a successful Snapchat Geofilter pilot that drove high engagement at minimal cost.