Case Study: Evy’s Tree achieves stronger customer engagement with Sweet Tooth

$1 Million in Loyalty Revenue in Just One Year

Evy’s Tree, a customer of Sweet Tooth, wanted to improve customer engagement and increase the value of merchant revenue through a more rewarding shopping experience. The brand used Sweet Tooth’s Smile.io reward program platform to encourage profitable customer actions and build loyalty.

Sweet Tooth implemented a flexible points-based rewards program that could be managed in one place and tailored across mobile and desktop experiences. The result was stronger customer engagement and more valuable merchant revenue, with the customer quote noting that customers were “more engaged” and revenue was “more valuable to fulfillment.”

Evy’s Tree

Janelle Hyat

Executive Director