Case Study: a UK animal-welfare charity achieves faster, cleaner supporter data with Sweet Potato Tec

UK Animal-Welfare Charity cuts manual data effort 80% with Sweet Potato Tec

The UK Animal-Welfare Charity faced a significant fundraising challenge due to its highly manual data management processes. With over 50 agencies and channels feeding information into its CRM, more than 90% of the data was handled manually, leading to widespread duplicates, errors, and over 200 hours of administrative work each week. This data problem was directly impacting its fundraising effectiveness. Sweet Potato Tec was engaged to address this issue.

Sweet Potato Tec implemented an automated supporter-data engine to clean, validate, and integrate fundraising information into Salesforce. The solution included data standardization, matching, de-duplication, and automated donation reconciliation. This resulted in an 80% reduction in manual effort, eliminating campaign-disrupting errors and reducing duplicates by 75%. The vendor's solution also slashed the time to onboard new agencies from weeks to under a day, freeing up hundreds of hours weekly for fundraising activities.