Case Study: Think Media boosts opt-ins and email engagement with SweepWidget

Think Media boosts opt-ins to 8,403 with SweepWidget

Think Media, a leading authority on digital content creation and social media strategy, sought to deepen engagement with their community and drive significant email opt-in growth. They aimed to overcome the limitations of their previous contest platform, which had issues with users who had adblockers. To achieve this, they implemented a gamified contest using SweepWidget.

Using SweepWidget's features like hidden codes and multiple social entry methods, Think Media created a scavenger-hunt style contest that encouraged interaction across their content platforms. The campaign was a major success, far exceeding its goals by generating 8,403 opt-ins against a 5,000 target. SweepWidget helped dramatically boost email marketing performance, with open rates reaching 34.6% and click-through rates hitting 8.12%. The campaign also achieved 1.8x its original revenue goal, with a projection to quadruple that revenue over the next year.

Think Media