Case Study: WGL Energy boosts in-stadium engagement and captures fan data with Sweeppea

WGL Energy captures hundreds of fan leads with Sweeppea

WGL Energy, an energy company, wanted to boost in-stadium engagement and collect fan information for re-marketing efforts during Washington Wizards basketball games. They partnered with the vendor Sweeppea to implement a text-to-win sweepstakes.

Sweeppea's solution allowed fans to text to enter to win autographed memorabilia. This campaign captured hundreds of participants' mobile numbers and email addresses, successfully building a database for future marketing. The client was very pleased with the results, and Sweeppea helped open a new channel for post-event text message marketing offers.

WGL Energy