Case Study: Wendy’s boosts brand awareness and store traffic with Sweeppea’s text-to-win platform

Wendy’s drives 125 winners with Sweeppea’s text to win sweepstakes

Wendy's, a major fast-food chain, aimed to build brand excitement and awareness while growing its marketing database. To meet this challenge, they partnered with vendor Sweeppea and utilized its text-to-win platform for a promotional sweepstakes.

Using Sweeppea's service, Wendy's ran a campaign where customers could text a keyword for a chance to win New York Yankees tickets. The solution was promoted through in-store materials and digital marketing. The campaign was highly successful for Wendy's, generating thousands of entries and resulting in 125 winners. Sweeppea helped the brand significantly boost awareness, build a valuable list of mobile participants, and increase store foot traffic.

Wendy’s