Case Study: Smart & Final boosts awareness with Sweeppea text-to-win sweepstakes

Smart & Final captures hundreds of entries with Sweeppea's text-to-win sweepstakes

Smart & Final, a chain of grocery warehouse stores, sought to boost awareness and attention before the spring season. They partnered with the vendor Sweeppea to implement a text-to-win sweepstakes promotion.

Using Sweeppea's service, Smart & Final ran an "Escape the Cold" sweepstakes where customers could text to enter to win a trip to Hawaii. The solution successfully captured hundreds of participants' mobile numbers and email addresses, allowing the retailer to build a database of prospective customers for re-marketing and open the channel for future text message marketing offers.

Smart & Final