Case Study: Sebastian Maniscalco boosts show engagement and captures fan data with Sweeppea text-to-win

Sebastian Maniscalco captures hundreds of fan entries with Sweeppea

The comedian Sebastian Maniscalco wanted a way to increase audience engagement at his live shows while simultaneously capturing fan information for his marketing efforts. To meet this challenge, he partnered with the vendor Sweeppea to implement a Text-to-Win service.

Sweeppea's solution allowed audience members to text to enter a sweepstakes for seat upgrades during the shows. This initiative resulted in hundreds of entries, successfully building a database of fan contacts for future promotion. The measurable impact was a highly effective campaign that awarded prizes and opened a direct marketing channel, which the client stated went very well.

Sebastian Maniscalco