Case Study: Norms Restaurant boosts foot traffic and loyalty with Sweeppea’s text-to-win sweepstakes

Norms Restaurant drives thousands of sweepstakes entries in 2 months with Sweeppea

Norms Restaurant, a Southern California diner chain, wanted to celebrate its 70th anniversary by creating significant buzz, increasing restaurant traffic, and growing its loyalty program membership. Their challenge was to offer an exciting, high-value cash prize promotion without the financial risk of a large payout. They partnered with their marketing agency, Brandtailers, and the vendor Sweeppea to administer a text-to-win sweepstakes.

Sweeppea implemented a solution using its prize indemnity insurance, allowing Norms to offer a grand prize of $70,000 for only a fraction of the cost. The text-to-win entry method made it easy for patrons to participate and instantly receive a coupon to drive repeat visits. The sweepstakes was a success for Sweeppea's client, resulting in thousands of entries over two months, a substantial increase in loyalty club members, and the creation of a valuable customer database.

Norms Restaurant