Case Study: Michael David Winery boosts case orders and brand awareness with Sweeppea

Michael David Winery boosts case orders and wins more retailer space with Sweeppea

Michael David Winery partnered with Sweeppea to launch a text-to-win sweepstakes. Their challenge was to increase case orders and promote their Freakshow wine brand at retailers nationwide.

Sweeppea implemented a mobile sweepstakes where customers texted to enter, using unique store codes and geo-location for tracking. The solution resulted in increased case orders and bottle sales, plus the creation of a permission-based customer database. Sweeppea also managed the rules, winner drawing, and prize fulfillment.

Michael David Winery