Case Study: Left Hand Brewing boosts awareness and followers with Sweeppea

Left Hand Brewing drives hundreds of sweepstakes entries with Sweeppea

Left Hand Brewing, a Colorado-based brewery, faced the challenge of launching its new summer beer, "Wheels Gose 'Round," while also raising awareness for Multiple Sclerosis research. To achieve these goals of product and cause awareness, they partnered with the vendor Sweeppea to utilize its text-to-win sweepstakes platform for a promotional campaign.

Sweeppea's solution involved creating a text-to-win sweepstakes for a bicycle cooler prize, which was promoted through Left Hand Brewing's social media channels. The Sweeppea platform managed the entries, automatically capturing mobile numbers when participants texted a keyword. This campaign resulted in hundreds of participants entering, a measurable increase in social media followers, and successful awareness for both the new product and the cause.

Left Hand Brewing