Case Study: King’s Hawaiian boosts Publix sales and store engagement with Sweeppea text-to-win

King’s Hawaiian boosts sweepstakes entries 35x with Sweeppea

King's Hawaiian, a national food brand, faced the challenge of boosting product sales and improving retail space awareness for their products in Publix Supermarkets. To address this, they partnered with the vendor Sweeppea to implement a text-to-win sweepstakes campaign.

Sweeppea's solution was a text-to-win promotion offering a trip to the Pro Bowl. The campaign resulted in hundreds of daily entries and increased total entries by 35 times compared to the previous year's sweepstakes. It also achieved nearly 100% store participation with front lobby displays. The client credited Sweeppea for the awesome results and stated they would use the vendor for future campaigns.

King’s Hawaiian