Case Study: Jarritos Soda boosts engagement and brand awareness with Sweeppea's text-to-win sweepstakes platform

Jarritos Soda delights fans with Sweeppea’s 500-tree giveaway

The customer, Jarritos Soda, aimed to boost social media engagement and delight its fans, primarily within the U.S. Hispanic market. The brand partnered with the vendor, Sweeppea, to leverage its text-to-win platform and sweepstakes management services for a holiday promotion.

Sweeppea implemented a text-to-win sweepstakes where participants texted a keyword for a chance to win one of 500 Christmas trees. This solution captured entrants both online and in-store. The results for Jarritos included thousands of participants, increased social media followers, a gained opt-in list, and increased sales, making it one of the brand's most-liked social media posts of the year.

Jarritos Soda