Case Study: Jarritos boosts sales, awareness, and follower growth with Sweeppea

Jarritos boosts sales and draws thousands of participants with Sweeppea

Jarritos, a Mexican soda brand, faced the challenge of increasing national case orders and engaging fans with a promotion that matched their "Super Good" brand concept. They worked with the vendor Sweeppea to implement a text-to-win sweepstakes platform to drive participation.

Sweeppea provided full sweepstakes administration, including official rules and winner drawings, and leveraged their text-to-win service to capture entries from in-store shoppers. The solution successfully resulted in thousands of participants, a boost in social media followers, and a measurable increase in sales as retail partners purchased more cases. Sweeppea's platform helped the brand identify which retailers performed best.

Jarritos