Case Study: Indianapolis Symphony Orchestra boosts audience engagement and lead capture with Sweeppea Text to Win

Indianapolis Symphony Orchestra drives thousands of entries with Sweeppea

The Indianapolis Symphony Orchestra sought to build excitement for its summer concert series and reach new potential patrons while also building a marketing database. To achieve this, they partnered with vendor Sweeppea and utilized its Text to Win platform to run engaging sweepstakes.

Using Sweeppea's platform, the orchestra executed unique text-to-win campaigns for each show, which were promoted on screens and digital media. This solution resulted in thousands of participants, successfully building a new database of fan contacts and significantly increasing engagement. Vendor Sweeppea provided the efficient tools needed to manage these multiple promotions.

Indianapolis Symphony Orchestra