Case Study: GoPro boosts product awareness and fan engagement with Sweeppea sweepstakes

GoPro launches Hero9 sweepstakes with Sweeppea, drawing thousands of participants

The customer, GoPro, sought to increase awareness and engagement for its new Hero9 camera by leveraging its sponsorship of the 2021 AMA Supercross races. Their challenge was to effectively reach both in-venue and online audiences to support this new product launch. GoPro partnered with the vendor, Sweeppea, to implement a text-to-enter sweepstakes.

Sweeppea provided its sweepstakes platform to manage the promotion, which allowed participants to enter by texting a keyword. The solution captured entrant data automatically and directed users to a branded form. This initiative resulted in thousands of participants entering the sweepstakes and contributed to an increase in GoPro's social media followers.

GoPro