Case Study: Ensueño achieves in-store displays and social engagement with Sweeppea Sweepstakes Platform

Ensueño Fabric Softener Sweepstakes Gains Store Displays and Social Engagements

Ensueño, AlEn USA’s fabric softener brand, wanted to boost brand awareness, secure better in-store displays, and drive social engagement among both Hispanic and Anglo consumers. The challenge was to stand out in a competitive fabric softener market while encouraging shoppers to try an eco-friendly, budget-minded alternative to higher-priced brands. Sweeppea helped support these goals with a sweepstakes promotion tied to the brand’s product and retail presence.

Sweeppea implemented a web-and-text-to-win sweepstakes promoted through Facebook and Instagram location-based ads, plus in-store point-of-sale displays that let shoppers enter by texting a keyword. The prize was twelve $1,500 checks toward a new washer and dryer, creating a strong fit with the product category. The campaign generated well over 1 million impressions, thousands of social engagements and entries, and increased retail product sales for the quarter, with the client saying they wanted to start planning the next promotion.

Ensueño