Case Study: Dsquared2 captures fragrance leads and boosts engagement with Sweeppea

Dsquared2 captures customer data with Sweeppea’s $500 text-to-win fragrance campaign

Dsquared2, an Italian fashion house, sought to move beyond traditional product sampling for its new Wood fragrance. They partnered with the vendor Sweeppea to find a way to capture information from interested magazine readers who received the samples, aiming to build awareness and gain customer data for re-marketing.

Sweeppea implemented a text-to-win sweepstakes. Readers texted a keyword to enter for a chance to win a prize, which directed them to a branded page to submit their name and email. This solution successfully provided Dsquared2 with a database of customer information, enhancing their awareness efforts and giving them a deeper understanding of their potential customers. The Sweeppea platform was also praised by the client for being very nice.

Dsquared2