Case Study: D. G. Yuengling & Son Brewery boosts Hispanic engagement and case orders with Sweeppea text-to-win promotions

D. G. Yuengling & Son Brewery boosts case orders and drives hundreds of Spanish-language sweepstakes entries with Sweeppea

The customer, D. G. Yuengling & Son Brewery, sought to build awareness and increase case orders among Hispanic consumers. To meet this challenge, they partnered with the vendor Sweeppea to implement a text-to-win sweepstakes promotion in Spanish.

Sweeppea executed a text-to-win solution that made it easy for on-the-go customers to enter the sweepstakes via mobile phone. This successful Sweeppea promotion resulted in hundreds of participants entering, an increase in case orders, and the creation of a valuable customer database.

D. G. Yuengling & Son Brewery