Case Study: Curaleaf Boosts Brand Awareness with Sweeppea Sweepstakes

Curaleaf Holdings drives new product awareness with Sweeppea and 168 prizes

Sweeppea worked with Curaleaf Holdings, a leading international provider of cannabis consumer products, to address the challenge of increasing brand awareness for its new Select Squeeze THC beverage enhancer among eligible consumers in several key states.

The solution implemented by Sweeppea was a multi-channel sweepstakes promotion offering appealing prizes. The campaign utilized in-dispensary displays with QR codes, social media posts, and a dedicated website entry page to maximize accessibility. This strategy resulted in thousands of social media engagements and participants, a successful increase in product awareness, and a noted rise in retail product sales for the quarter.

Curaleaf Holdings