Case Study: Chinet Classic White drives 3,140 sweepstakes entries with Sweeppea text-to-win

Chinet Classic White drives 3,140 entries in 10 days with Sweeppea

The customer, Chinet Classic White, faced the challenge of expanding the use of its disposable tableware during outdoor summer occasions. To increase brand interest and customer loyalty with a key retailer, Meijer, they partnered with the vendor Sweeppea to implement a text-to-win sweepstakes campaign.

Sweeppea executed a "Meijer Backyard Movie Night Text-to-Win Sweepstakes" promoted through national TV, digital media, and in-store signage. The solution leveraged concise, mobile-friendly messaging to engage time-pressed consumers. The campaign exceeded expectations, generating 3,140 entries in just ten days and resulting in positive consumer response and client satisfaction for Chinet.

Chinet Classic White