Case Study: Bud Light boosts football season engagement with Sweeppea's text-to-win campaign

Bud Light drives thousands of text-to-win entries with Sweeppea

The customer Bud Light, a nationally recognized beer brand, sought to increase product sales and reinforce its position as the beer of choice during football season. To achieve this, they partnered with the vendor Sweeppea to run a text-to-win sweepstakes campaign.

Sweeppea implemented a text-to-win promotion offering a high-value Ultimate Tailgate trailer package as a prize. This solution successfully generated excitement and engagement during the football season, attracting thousands of participants to enter the sweepstakes. The campaign effectively served its purpose of keeping the Bud Light brand top of mind for fans.

Bud Light