Case Study: bd’s Mongolian Grill drives foot traffic with Sweeppea’s instant-win text sweepstakes

Bd’s Mongolian Grill drives 15,000+ sweepstakes entries with Sweeppea

bd’s Mongolian Grill wanted to promote its 25th anniversary and drive customer visits to its restaurant locations. The challenge was to increase foot traffic and build a database of interested consumers for future marketing. They partnered with vendor Sweeppea to implement an instant-win text sweepstakes.

Sweeppea's solution involved a campaign where customers visited a store to get a weekly code to text in for a chance to win prizes. The platform's automatic random winner selection feature was used to choose instant winners daily. The results were significant, with over 15,000 participants entering and over 3% of all restaurant customers taking part. The campaign ran successfully across all 28 stores and effectively increased engagement.

Bd’s Mongolian Grill