Case Study: Armour & Company boosts commissary meatball sales with Sweeppea's text-to-win sweepstakes platform

Armour & Company drives 25 $50 commissary gift card wins with Sweeppea

Armour & Company, a meat producer, sought to increase sales of its frozen meatballs at U.S. military commissary stores. Their challenge was to incentivize repeat purchases and build product awareness. Their agency, Branch 5 Marketing Collective, leveraged Sweeppea's text-to-win sweepstakes platform to create a point-of-sale promotion.

The solution implemented by Sweeppea was a text-to-win campaign where customers texted a keyword to enter after purchasing two bags of meatballs. As a key incentive, all participants received an instant coupon to encourage future purchases. While specific sales figures were not disclosed, Sweeppea helped the campaign successfully build a database of customer contacts for future marketing efforts.

Armour & Company