Case Study: Zero Latency Cleveland achieves 13M media impressions with Sweeney

Zero Latency Cleveland launches VR arena with Sweeney, generating 13M media impressions

The customer, Zero Latency Cleveland, launched the area's first free-roam virtual reality arena and faced the challenge of elevating this revolutionary gaming technology through media and influencer engagement. They partnered with the vendor, Sweeney, to handle this outreach and build excitement for their premiere.

Sweeney implemented a solution focused on targeted influencer engagement and encouraging media to experience the game firsthand. This strategy successfully secured six influencers and generated over 13 million media impressions, effectively introducing the new VR arena to a massive audience.

Zero Latency Cleveland