Case Study: Shake Shack launches its first Ohio location with Sweeney’s grand opening and media campaign

Shake Shack drives 68M media impressions with Sweeney

The customer, Shake Shack, faced the challenge of establishing brand awareness and driving store traffic for the launch of its first Ohio location in Cleveland. The vendor, Sweeney, was enlisted to provide a comprehensive suite of services including publicity and media relations, influencer relations, out-of-home advertising, direct mail, and grand opening event management.

Sweeney implemented a solution that included creating an influencer database and hosting multiple events, a comprehensive media relations program, and a direct mail campaign. This strategy resulted in 68 million media impressions, 1.4 million social impressions, and 48 news stories across 20 media outlets. A Shake Shack senior manager credited Sweeney for helping to ensure a successful opening.

Shake Shack