Case Study: Four Inc. drives high-quality IBM Maximo leads with Sweeney

Four Inc. boosts IBM Maximo awareness in a 2-month campaign with Sweeney

The customer, Four Inc, a member of the IBM ecosystem, collaborated with vendor Sweeney on a campaign to promote IBM Maximo to government audiences in three states. Their challenge was to build awareness and generate high-quality leads for this product among key departments of transportation.

Sweeney implemented a multi-channel solution using custom messaging, targeted digital ads, and telemarketing. This approach successfully secured and pre-qualified leads from the target audiences, creating high-engagement prospects and opportunities for ongoing sales outreach.

Four Inc