Case Study: Enlighted boosts workplace technology visibility with Sweeney

Enlighted earns 1.3B media impressions with Sweeney

The customer, Enlighted, faced the challenge of pivoting from in-person to digital-only marketing during the COVID-19 pandemic to connect with customers and launch two new products. The vendor, Sweeney, guided this transition by providing strategic marketing services.

Sweeney implemented an integrated digital campaign that included messaging, earned media, social media strategy, and awards submissions. The results were significant, including 1.3 billion media impressions, 900 thousand social media impressions, and a qualified lead from a top-tier firm immediately following major publicity.

Enlighted