Sweeney
35 Case Studies
A Sweeney Case Study
Centers for Dialysis Care, a kidney care provider, unveiled a new 48,500-square-foot headquarters and needed to market and manage the grand opening event. They partnered with their long-term external marketing vendor, Sweeney, to handle all aspects of the marketing and publicity for the opening.
Sweeney implemented a comprehensive solution that included creating strategic creative materials, photography, a commemorative video, and full event support for the ribbon-cutting ceremony. The vendor managed all coordination, resulting in a well-attended community event that successfully introduced the new facility to patients, healthcare professionals, and local dignitaries.