Case Study: Atlantic Union Bank achieves national PPP media coverage with Sweeney

Atlantic Union Bank drives 800 media mentions and $1.7 billion in PPP loans with Sweeney

The customer, Atlantic Union Bank, faced the challenge of educating the marketplace about the rapidly evolving Paycheck Protection Program (PPP) funding created by the CARES Act. To address this, the bank engaged the vendor Sweeney for its publicity and media relations services.

Sweeney implemented a strategic media campaign that involved positioning the bank's CEO as a key spokesperson, aggressively targeting national and beat reporters, and creating timely educational content. This solution resulted in Atlantic Union Bank securing 800 media mentions and 483 million earned media impressions, helping them solidify their position as a leading PPP expert. Sweeney's efforts were instrumental in the bank's success in assisting 10,000 companies to achieve $1.7 billion in PPP loans.

Atlantic Union Bank