Case Study: Acuity Brands builds awareness for Juno AI with Sweeney

Acuity Brands launches Juno AI with Sweeney and drives 54M earned media impressions

The customer, Acuity Brands, faced the challenge of launching its new Juno AI brand and innovative family of smart downlights, including a smart speaker light, into the competitive smart home market. This was a first high-tech home product for the company, requiring them to build brand awareness and connect with two new target audiences: consumers and home builders. The vendor, Sweeney, was engaged to manage this product launch.

Sweeney designed and deployed a multi-faceted campaign that included earning significant media coverage, strategic paid media placements on industry-specific platforms, and engaging tech and home decor influencers. The solution successfully introduced the Juno AI brand, generating over 54 million earned media impressions and significant engagement across paid, influencer, and social channels. The vendor, Sweeney, also helped the product achieve a high editorial rating and positive feedback from the client.

Acuity Brands