Case Study: CITYROW brings rowing home with SweatWorks' custom tablet design

CITYROW launches custom rowing tablet with SweatWorks in one immersive experience

The customer, CITYROW, a fitness studio known for its in-person rowing classes, sought to bring the high-energy experience to the home with its CityRowGo rower. They already had the industrial-strength rowing machine but needed a complementary high-quality tablet to complete the at-home product. They engaged the vendor, SweatWorks, to create this custom tablet and its accompanying mobile app.

SweatWorks provided a comprehensive solution that included industrial design, custom engineering, and software development. They designed a tablet with a unique wave-patterned speaker mesh inspired by water, integrated custom electronics, and developed the user experience. The result was a powerful and immersive at-home rowing experience that perfectly complemented CITYROW's existing hardware, allowing them to successfully expand their brand into the home fitness market.

CITYROW