Case Study: CITYROW achieves an immersive at-home rowing experience with SweatWorks' custom rower tablet

CITYROW - Customer Case Study

CITYROW wanted to bring the energy of its studio rowing experience into the home with CityRowGO, but needed a custom touch-screen tablet that would fit its high-quality industrial-strength rower and deliver a premium, cohesive product experience. SweatWorks partnered with CITYROW to design a complementary tablet that matched the brand’s look and feel while supporting the at-home rowing concept.

SweatWorks created the custom rower tablet, handling industrial design, component architecture, electronics sourcing, and the interior layout for the device. The result was a sleek, immersive home rowing solution with edge-to-edge glass, wave-inspired speaker mesh and ventilation details, and understated branding. While no specific metrics were provided, the collaboration helped CITYROW launch a more polished and engaging CityRowGO experience.

CITYROW