Case Study: Bose achieves hands-free running guidance with SweatWorks

Bose - Customer Case Study

Bose partnered with SweatWorks to explore how to bring more innovation into its Frames project, specifically by integrating the STRAVA app for runners. The challenge was creating a user experience in an audio-first environment, where information had to be delivered without relying on screens, using head gestures and voice commands instead.

SweatWorks built a proof of concept that connected apps and devices to deliver audio cues and messages to Bose Frames, including turn-by-turn guidance and pace updates from an Apple Watch. The solution helped runners stay informed with eyes up and demonstrated how the system could alert users based on direction and spoken requests, though no measurable metrics were provided.

Bose