Case Study: Whiskas strengthens kitten-owner engagement with SWC Partnership's Purrcast Unplugged eCRM programme

Whiskas launches 45 localized kitten lifecycle emails with SWC Partnership

Whiskas partnered with SWC Partnership to launch an eCRM programme called Purrcast Unplugged. The challenge was to create a distinct new look and feel, a kitten-specific tone of voice, and a dedicated email template to support new kitten owners from the moment they bring their pet home and ultimately retain them as loyal customers.

SWC Partnership developed a programme of 15 lifecycle emails per market, triggered by the kitten's age and localized for the UK, France, and Germany with culturally relevant narratives. The solution included a new visual design system and a style guide to ensure brand consistency. The programme exceeded all expectations, strengthening early-stage brand engagement, improving cross-market consistency, and positioning Whiskas as a trusted partner for pet parents.

Whiskas