Case Study: WHISKAS boosts engagement and brand affinity with SWC Partnership’s Purradise™ campaign

Whiskas boosts email open rates to 44% with SWC Partnership

Whiskas, a leading brand in the European pet food market, faced the challenge of launching its Purradise promotion across three distinct markets and languages. They needed to deliver a consistent and engaging brand narrative, cut through crowded email inboxes, and encourage consumers to explore the new brand world and enter competitions. To address this, they engaged the MARS Petcare team at vendor SWC Partnership for a targeted eCRM programme.

SWC Partnership developed a digital-first storytelling solution, creating a distinctive look and feel with rich-media assets. They provided copywriting and transcreation tailored for each market. This approach resulted in email open rates of up to 44%, well above industry benchmarks, and drove high-quality traffic to the Purradise experience. The campaign successfully increased consumer interaction and established Purradise as a standout initiative, leading to a second phase reboot.

Whiskas