Case Study: SAE International expands brand awareness and course enrolments with SWC Partnership

SAE International grows Battery Academy enrolments and expands into EMEA with SWC Partnership

SAE International, a globally recognized authority in mobility engineering, faced the challenge of expanding its brand presence from North America into the EMEA region. Their fragmented presence in Europe, inconsistent messaging, and need to drive enrollments in professional training programs required a targeted, multi-channel marketing approach. They partnered with SWC Partnership to address these challenges.

SWC Partnership implemented a strategic, digital-first go-to-market plan for SAE International. The solution included data-driven digital advertising, high-impact event marketing with digital OOH, and targeted B2B and B2C campaigns. As a result, SAE saw a significant increase in brand awareness across EMEA and exceeded enrollment expectations for its Battery Academy courses. The success expanded the scope of the partnership, with SWC Partnership now leading marketing for multiple other SAE initiatives.

SAE International