Case Study: SAE International drives membership growth with SWC Partnership

SAE International generates 7,700+ leads with SWC Partnership

SAE International, a leading authority in mobility standards development, needed to harness its global community of over 250,000 engineers as a compelling brand proof point to drive membership growth. Their challenge was to build familiarity and simultaneously grow their active community across multiple markets and channels. SWC Partnership supported their go-to-market and demand-generation strategy.

The solution implemented by SWC Partnership was the "The Power of Collective Progress" creative platform, which positioned SAE's community as its central brand proof point. SWC developed a multi-channel campaign with two creative streams, activating it across Meta, LinkedIn, programmatic, and other channels. The results were outstanding, generating over 7,700 leads—achieving 90% of the full-year target in just Q1—along with over 12 million ad impressions and 90,000+ web sessions.

SAE International