Case Study: Promena expands into 12 international markets with SWC Partnership

Promena expands into 12 markets with SWC Partnership and boosts lead generation by 40%

Promena, a leading Turkish procurement and supply solutions platform, faced the challenge of expanding its operations into global markets. With little existing brand awareness outside of Turkey, they needed to overcome stiff competition from larger, established players. SWC Partnership was engaged to help them develop a strategic go-to-market approach to resonate with international audiences.

SWC Partnership implemented a comprehensive solution centered on its transcreation expertise. This involved the cultural adaptation of messaging, localization of technical content, and the creation of region-specific case studies and visual assets. As a result of these efforts by SWC Partnership, Promena successfully entered 12 international markets, achieved a 40% increase in international lead generation, and established strong local partnerships.

Promena