Case Study: Miller & Carter Restaurants drives loyalty and app downloads with SWC Partnership

Miller & Carter Restaurants doubles app downloads forecast in 10 days with SWC Partnership

Miller & Carter Restaurants, a premium steakhouse chain, tasked vendor SWC Partnership with launching a new loyalty app. Their challenge was to drive app downloads, increase customer engagement, and boost visit frequency while maintaining their brand's premium positioning.

SWC Partnership developed an integrated, multi-channel campaign utilizing engaging creative and high-impact digital marketing. The solution included targeted promotions across all restaurant locations. The results were highly successful, with the app reaching the Top 10 for downloads on Apple App Store and Google Play. SWC exceeded all KPIs within the first ten days, doubling their forecast and providing a significant uplift in customer insights for future CRM.

Miller & Carter Restaurants