Case Study: Markforged expands its EMEA brand presence with SWC Partnership

Markforged strengthens EMEA presence since 2021 with SWC Partnership

Markforged, a leading U.S. additive manufacturing company, faced the challenge of expanding its brand presence across the EMEA region. Their existing marketing content was designed for large enterprises and did not resonate with European SMEs. SWC Partnership was engaged to help tailor their messaging and establish a stronger brand presence in these diverse markets.

SWC Partnership delivered a comprehensive solution that included the transcreation and localization of content into multiple European languages, the creation of regional case studies and event branding, and the execution of a digital media strategy with EMEA-specific campaigns. As a result, Markforged achieved a cohesive global brand localized for Europe, strengthened customer relationships, increased sales of its X7 and Mark Two printers, and positioned itself as the premium 3D printing solution in the region.

Markforged