Case Study: James Wellbeloved boosts puppy-parent loyalty with SWC Partnership’s Pupstarts eCRM campaign

James Wellbeloved extends Puppy Club for Q2 2026 with SWC Partnership

The pet food brand James Wellbeloved approached the SWC Partnership to update its Puppy Club eCRM campaign. The challenge was to mitigate customer drop-off as puppies transitioned to adulthood and to refresh the campaign's design to retain interest and build loyalty.

SWC Partnership introduced a new modular design system with a more boisterous tone of voice and dynamic content for this new "Pupstarts" life stage. The solution was designed to inspire engagement and increase conversions. The updated campaign is scheduled to launch in Q2 2026.

James Wellbeloved